Markup & Margin Calculator
Convert between markup and margin, set a selling price from cost or find the markup needed to hit a target margin.
Your numbers
- Profit per unit
- $14.40
- Markup
- 60%
- Margin
- 37.5%
- Cost$24.00
- Profit$14.40
How the markup & margin calculator works
Price = cost × (1 + markup). Margin = (price − cost) ÷ price = markup ÷ (1 + markup).
Example
Using the default inputs (Unit cost: $24.00; Set price by: Markup %; Percent: 60%), the calculator returns selling price of $38.40. Change any field above to see your own result and charts update instantly.
Good for these goals
Frequently asked questions
Why is 50% markup not 50% margin?
A 50% markup gives a 33.3% margin because margin is measured on the higher selling price.
Which should I use for pricing?
Margin is better for comparing profitability; markup is easier for setting prices from cost.
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Estimates are for educational purposes only and are not financial, tax or legal advice. Results depend on your inputs and simplified assumptions; tax figures reflect 2026 federal rules and may differ from your situation. See our disclaimer. © 2026 FinanzCalc.